Coverage Payments

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Coverage Payments are deposits made by Advanceit to your bank account when there are bank holidays or processor delays. The deposit will be roughly equivalent to one batch close and the charged amount will be added to your outstanding balance.

You can easily opt-in to Coverage Payments yourself. Simply log in to your account and follow the step-by-step instructions.

If you would prefer to talk to a representative about Coverage Payments, email or phone us at 514-819-1071.

Learn more about Coverage Payments by watching this video!

Minute Money Funding

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There are countless reasons your business might need cash quickly. Minute Money gets you quick access to the cash you need for emergencies or opportunities in a matter of minutes – no paperwork, no underwriting. As long as your Account Status is in Good Standing, you can qualify for up to $5,000!

To speak with a representative about Minute Money funding, please contact us by phone 1-866-889-9412 ext. 0549 or email

Learn more by watching our video!

Creating An Effective Customer Profile For Your Business

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Who is your customer?

This is the most basic marketing question. Understanding who your customer is and how to locate them is a critical part of your small business success. Attempting to sell products and services without understanding your ideal customer is the equivalent to driving blind. Below we look at 5 steps involved in creating an effective customer profile.


Step #1 – Profile Your Existing Customers

Profiling your existing customers will make it easier to find new ones. Pay attention to their buying process. What steps do they take to make their purchase? Email them a survey or use Google Docs Forms to get information about their demographics and buying needs.

Step #2 – Figure Out How Your Customers are Finding You

In our digital world, customers are adept at searching online. It’s in the best interest of your small business to identify which websites customers have visited in search of your product or service. By determining the kinds of keywords your customers are using, you can tweak SEO to help direct more traffic to your website and business.

Step #3 – Develop a Customer Profile

With this knowledge, you can now begin crafting an accurate customer profile. Focus on characteristics, attitudes and buying behaviors. Take note of how your customers use your product or service. Consider why they choose you and not the competitor.

Step #4 – Test Your Profile

Now it’s time to test your customer profile. Based on your profile, train staff members on talking points. Create targeted marketing campaigns. Adjust your profile based on insights and observations gained from the test.

Step #5 – Update Your Profile

Profiling your customers should be an ongoing process. Keeping and maintaining your profile will help you focus your marketing, support your product development and most importantly – improve the customer experience.

Now, let’s go back to our original question. Who is your customer?