Everyone is on Facebook, or knows someone who is. So, it comes as no surprise that many small businesses are turning to this social network to drive traffic to their website. When used properly, Facebook can be a highly effective business tool. However, if you are a newcomer, it can be a bit intimidating. Below we look at a few tips on how to optimize your Facebook page in order to reach the right customers.
1-You should have two main goals in mind when using Facebook: Customer engagement and creating a relevant brand identity. The best way to accomplish these is to have a clear and simple plan. I recommend creating a calendar and writing your posts in advance. This will also help you establish a voice that will reflect your brand and attract customers.
2-Brand your Facebook page to attract high-conversion audience. Your profile and cover photo should have the look and feel of your business’ website. Use the same colors, fonts and images to create synergy between the two. If you have a blog, link it to your Facebook page.
3-Always post in a way that grabs attention and motivates your audience to take action. When you do a page updateuse questions, images, videos and infographics. These will get you more likes, comments or shares, and a call-to-action will help drive more clicks.
4-Respond to all comments – good and bad. Do not use Facebook as one-way communication tool. One of the biggest mistakes small businesses make is ignoring their audience. Remember, you want their continuous feedback, because it can reveal problems with your products or services. So carry on a consistent conversation with your audience.
How do you plan to use Facebook to advertise your product or service?
The digital age has reduced attention spans and as a result web copy is scanned, not read. Users don’t want to read a whole web page to find the information they are looking for. So how can you persuade web visitors to take action if they don’t read your content? Below we look at a few simple, yet effective techniques that you can use to make your website more user-friendly.
1) Always bear in mind who your audience is
The starting point for all of your business communication is becoming aware of your audience. Who are you writing your content for? Why are they coming to your website? How much do they know about your product or service? If you can understand your audience, then you can begin to create content that will resonate with them.
2) Use language that is familiar to them
Keep the KISS principle in mind.Shorthand for Keep It Simple Stupid; KISS has been the key to the success of many websites. In today’s information-saturated world, website visitors are looking for an easy experience. So, use language that they can relate to, and avoid business or technical jargon. Web users tend to scan pages for keywords, so make sure to put important information at the top of the page, and use headings and subheadings with descriptive wording to guide them through your site.
3) Avoid long blocks of text
To a potential customer visiting your website, these can be tiring to read. Remember, users are often very busy and will scan and skip. Their first impression of your website will determine how long they stay, so make it as user-centric as possible. Make your paragraphs well-organized, easy to read, error-free and concise. Remember, if you can say it in fewer words (which you probably can), do so!
4) Use easily readable fonts
Do not underestimate the importance of fonts. When choosing your website fonts, the most important thing to consider is legibility. Size, line height, spacing, margins, and column width are some of the characteristics you need to keep in mind. Depending on your brand, you can choose fonts that are formal, casual, modern or traditional. If you’re unsure, look at other websites and see what they’re using. Google Fonts is also a good resource for web fonts.
Now that you are more informed about Writing Effective Website Copy, how do you plan to change or improve your website content strategy?
The face of business has evolved. Companies are facing profound consumer changes largely driven by the digital shift. Realizing these changes and meeting customer’s expectations are crucial for any company’s success. Below we look at ways you can maximize your return on investment in a world where every customer is a digital customer.
Achieving success in today’s fast-paced digital space means always keeping one step ahead. Gone are the days of simply being current. In order to differentiate your brand in the marketplace, you need to get ahead of trends and anticipate the next BIG thing. The process seems simple enough: identify your customers’ future needs, and then translate them into solutions that will add real value. But, in order to do this, there is one crucial step that every business must take…
Engage Your Customers
Start a conversation. The digital consumer likes to talk about brands. They want to give feedback that will help improve their products and services. Most of your customers are on Facebook, Twitter, Google+ and Instagram. As the conversations progress, you’ll gain a better understanding of who they are and what they want. Armed with this information, you can begin to create relevant content that is more tailored to their preference.
Email Marketing with Dynamic Content
In the business world, content is king. Delivering dynamic content to your customers speak volumes. It conveys the message that you are listening. Dynamic content will help you build brand loyalty and capture your customers’ attention for the long-term. Start by personalizing your emails – not just the salutation. The image, content, product offer, and theme of your email should be customized to the recipient’s preferences. In other words, send them content that is relevant.
In today’s changing market, small businesses need to adapt and discover new ways to keep up with their digital age customers.
What are you doing to deliver a digitally empowered experience to your customers?