The holiday season and winter come hand in hand, which means a big rush for auto repair shops. With less than 2 months to go, preparation is the key to driving more revenue. Here are 5 tips to help you make the most out of the increase in traffic.
1) Make a holiday season selling plan
Your business is primarily a service business, but you shouldn’t neglect the fact that it’s also a retail business. You sell things, whether it is car parts, products or accessories. Create a plan of what you will do different this year to generate more profits. Not having a plan is a lot like going on a road trip without a map: You might eventually get to your destination, but you probably wasted more time and money trying to get there. Analyzing what customers want can help you create that plan. There are many free tools to help you do this, including online surveys, social media and reviews.
2) Create service and product bundle promotions
A great way to sell your products and accessories is to combine them with popular services. For instance, if a customer changes their brakes, they can get a discount on brake fluid. Promotions will set you apart from other auto shops and attract the attention of prospect clients.
3) Stock up on the latest tires
Tire changes are on high demand as the winter approaches, so make sure you have enough supply for the demand. Tire companies are always trying to improve their products. Do some research and find out what are the best types on the market. This could give you an advantage over other auto shops.
4) Offer a variety of automotive accessories
Selling additional accessories is a great way to get that upsell. Showcase these items in a way that will catch the client’s attention as they wait. It would be a good idea to talk to your parts vendor and find out what’s in demand. Some examples could be jumper cables, car emergency kits and steering wheel covers.
5) Emphasize on gift certificates
Gift certificates are a great way to generate more sales and gain new customers. Don’t simply put a stack of gift cards next to your cash register; put some marketing effort around them. You need to make sure people know that it’s an option. You can put signage around your auto shop and personally mention it to clients. Many people won’t think of auto service gifts, so it’s up to you to make them recognize the value of it.
The New Year is fast approaching and many people will be making resolutions to improve themselves and their health. That means a busy time for fitness centers and health stores. Try these 5 tips to make your business stand out.
1) Offer group fitness classes or health workshops
Group fitness classes are a great way to broaden your client base. Not everyone is interested in exercising with machines and weights, so offering a fun alternative could really pay off. There are always new types of classes emerging, and if you already offer classes, this is a good time to do some research and add new ones. For health stores, health workshops are a great way to showcase your products. The goal would be to offer simple yet informative sessions that discuss the benefits of certain products. This will help your clients choose the right product, ensuring their satisfaction.
2) Create effective advertising
Every other fitness center and health store will be trying their best to attract members during this peak period. What sets you apart from them? Identify what your competitive advantage is and use it in your promotions and marketing efforts. Offering competitive pricing is a no-brainer, but emphasize on why potential clients should choose your facilities or products over another.
3) Upgrade your equipment or add new products
Equipment that is broken, not functioning perfectly or looks worn can drive members away. Make sure your equipment is in pristine condition and, if not, invest in some upgrades. If you sell health products, do some research on the up-and-coming products and be among the first to offer them.
4) Set industry standard for health professionals and personal trainers
The majority of personal training certifications have online testing, meaning there’s no concrete proof that this person has proven their skills in a health and fitness setting. Make sure that your personal trainers and fitness instructors have what it takes because their reputation will affect yours. As for health products, make sure every salesperson knows all there is to know about the different products. Customers will be more convinced to buy a certain product if they get accurate information from a salesperson who knows what they’re talking about.
5) Make it worth their while
Rewarding customers can be a great way to get them to buy your products. Offer a complementary gift whenever clients spend more than a certain amount on your products. The gift could be a variety of things, ranging from product samples to promotional gear. The majority of people would prefer to try something before they buy it, so why not use that to your advantage? Offer a free visit pass to your fitness center. This can help convince new clients or get existing members to bring in a friend or family member to train with them for a day.
The hair and beauty industry is always booming during the holidays. Everybody wants to look good and get pampered for their parties and family gatherings. This means high client traffic and more product sales. With a thought-out plan, you can eliminate the stress that comes with the rush and make this season the most successful one. Here are some tips on how to accomplish that.
1) Create a strategy with your team
Your team is your strongest asset whenever you’re preparing for busy times. They’re in the middle of the action every day, so why not leverage their experience? Discuss with them what should be done this holiday season to increase profits and be prepared for the rush. What do customers talk about? What do they ask most for? What products are highly praised? Leverage that information. Then, start planning what you need to do to capitalize on that.
2) Pre-book for holiday parties
Don’t wait until you clients call to book their appointments during the holidays. Approach them and urge them to book well in advance. When booking their regular appointments, simply ask them about special holiday events they’re planning to attend. Even if they haven’t thought about it yet, this will get them to start. This will help you keep organized and avoid turning down customers.
3) Concentrate on your product sales
Hair and beauty products are always on sale around the holidays. Take advantage of this and retail them at a lower price. Make sure your staff is educated on the benefits of these products and how they differ from department store ones. If you can convince your clients that your products will produce better results than the regular store ones, they’re likely to buy them.
4) Offer special packages
Package bundles will be appreciated by clients because it will save them time. For instance, offer a hair, nails and makeup application bundle. If your clients can get everything done at your business, why would they go somewhere else? This is a good way to combine your services and maximize on profits.
5) Create a gift giveaway
Contact your reps and find out if they’d be willing to give you a holiday pack free of charge to offer to your clients. You can then create a draw every week until Christmas or New Year’s. This will help you promote your products and show customer appreciation.
6) Think of gift packages
Holiday packages can serve as great last minute presents. For partners that are unsure what products or services to get, this will eliminate the guess work and worrying about how to gift wrap it. This is also a good opportunity to push gift cards, which could help you gain new clients.