PRESS RELEASE

For immediate release

Cardex Financial Corporation (CFC) changes their name to Cesef Financial Corporation

Montreal, Quebec July 19, 2007 – Cardex Financial Corporation (CFC), the first and only Canadian company to offer merchant cash advances, has changed their name to Cesef Financial Corporation (pronounced KE-seph).

CFC was formed in June 2006 as the sister company to Cardex Corporation, Canada’s leading payment processor, to offer their merchants cash advances. With Cardex’s recent acquisition by Pivotal Payments, CFC is now in the position to act as a stand-alone company and continue to offer Merchant Cash Advances to a wider array of Canadian SMEs, and business partners.

“Cesef means money, which is exactly what CFC provides to Canadian businesses,” said Peter Mazoff, President of CFC. “The traditional reason for SME failure is due to lack of or poorly managed cashflow, Merchant Cash Advances allow millions of businesses to not only survive but also thrive in their new positions.”

About CFC

Founded in 2006, in Montreal, Canada, CFC is the first Canadian source of Merchant Cash Advances. Working with approved debit and credit card processors to provide merchants with small business financing based on their Electronic Payment Sales.

For more information, please visit our website at: www.bank-card-advance.com

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Contact Information
Lauren Teblum
Tel.: (514) 670-9745 x 315
E-mail: lauren@cfcadvances.com